Author: DustinCharles

Possible Solution

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.



Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.


Embed Spreadsheet

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Case Study – Little Man Syrup

Overview

Little Man Syrup is a producer of all natural maple syrup. It’s really good stuff! They contacted us to help them increase their number of sales to end users. Most maple syrup producers export their syrup in bulk or sell it to bottling companies which greatly reduces their profit margin. Selling directly to consumers is beneficial, however, it proves challenging in the commodity market that is maple syrup.

What we faced

Website Issues

The main issue with the website was that It was difficult for customers to find the products. The home page was very busy and slightly confusing. The checkout process wasn’t impossible to complete, however, it took customer several steps to complete.  

Trust

Buying an item online is a process, and one of the subconscious requirements for the completion of that process is safety and security. If a potential customer doesn’t feel like you’re completely legit, the chances of them completing a purchase drop dramatically. The Little Man Syrup website had stock images on the home page which caused uncertainty for potential buyers. They also didn’t have an SSL Certificate (the little lock next to the browser) which could cause a lack of trust. Lastly the overall design of the website seemed amateurish and needed a redo.

Solutions

Website Issues

The first thing we did was a complete redesign of the Little Man Syrup website. We made the website look more like a large retailer. We removed the clutter from the homepage and added products that were considered to be hot sellers. This helped reduce confusion and decreased the overall bounce rate. As soon as potential buyers hit the website they were already shopping! We also simplified the checkout process and added Amazon Pay which added a layer of security for the customers.

Trust

The website redesign went a long way towards making Little Man Syrup look more trustworthy. We added custom product images to the home page and set the website up with an SSL certificate. Adding Amazon pay also helped calm potential customers fears and gave them the push to complete their purchases. Lastly, we took the liberty of adding Little Man Syrup as a business on Google so they could make their physical presence known and start collecting 5-star reviews.

Summary

By making the Little Man Syrup website faster, more user-friendly, and more trustworthy we were able to help Little Man Syrup boost their sales by 300%, decrease their bounce rate by 28% and increased conversion percentage by 2.25%.

 

Can we help you?

 

 

This is a standard Post (with Comments)

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows.  Continue reading “This is a standard Post (with Comments)”

If you live long enough, you'll make mistakes. But if you learn from them, you'll be a better person. It's how you handle adversity, not how it affects you. The main thing is never quit, never quit, never quit.
– Willie Harris

This is a Quote Post

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. Continue reading “This is a Quote Post”

This is a Video Post (Vimeo)

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. Continue reading “This is a Video Post (Vimeo)”

This is a Image Post (Featured Image Lightbox)

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. Continue reading “This is a Image Post (Featured Image Lightbox)”

This is a Link Post

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. Continue reading “This is a Link Post”

Previous Next

This is a Gallery Post

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. Continue reading “This is a Gallery Post”

This is a Video Post (YouTube)

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. Continue reading “This is a Video Post (YouTube)”